SEO Case Study: SKA Motors
London Ltd
Project Overview
Company Name:
SKA Motors London Ltd.
Industry:
Automobile (Bike & Moped Rental Services)
Location:
London, UK
Website:
SKA Motors London Ltd. approached us with a critical challenge: their website was not SEO-friendly, and they had never implemented a search engine optimization strategy before. Their primary objective was to generate leads organically from London.
Initial SEO Status (Before June 2024)
No organic leads were coming from search engines.
Website had poor visibility in search results.
No optimized content or targeted keyword strategy.
Technical SEO issues affecting site performance.
Local SEO was not optimized for Google My Business and other citation sites.
Client-Side SEO Targets
Primary Goals:
Increase organic traffic from London.
Improve search engine rankings for high-intent keywords.
Generate leads exclusively through organic search.
Secondary Goals:
Achieve top rankings for local search queries related to
scooter and moped rentals in London.
Enhance website usability and technical performance.
Facing SEO Challenges & Roadblocks
Technical SEO Issues: Poor site structure, slow page speed, and mobile usability problems.
Content Gaps: Lack of keyword-targeted pages, thin content, and missing metadata.
High Competition: Competing with well-established bike and moped rental businesses in London.
Client Constraints: The client opted for an organic SEO approach only, ruling out paid advertisements.
UI/UX Improvements in Action
User-Centric Design: Redesigned the interface for intuitive navigation, ensuring users find information quickly and effortlessly.
Responsive Layout: Developed a mobile-first design that delivers seamless experiences across all devices, improving engagement and SEO.
Visual Hierarchy & Clarity: Established clear visual cues and organized content to enhance readability and guide user actions.
Performance Metrics & Results Overview
by Digi Shouter
Google Analytics Performance (Jan 2025 vs. June 2024)
June 2024: 0 organic leads, minimal website traffic.
January 2025: 1.4K monthly visitors, with 90% organic traffic from London.
Leads: Generating 3-4 organic leads daily, averaging over 100 monthly.
Client Satisfaction: SKA Motors London Ltd. is extremely happy with the results
Performance Metrics & Results Overview
by Digi Shouter
| Metric | June 2024 | January 2025 |
|---|---|---|
| Total Clicks | 225 | 6.49K |
| Total Impressions | 3.78K | 102K |
| Average CTR | 6.40% | 6.40% |
| Average Position | 17.8 | 17.8 |
Metric
June 2024
January 2025
Total Clicks
225
6.49K
Total Impressions
3.78K
102K
Average CTR
6.40%
6.40%
Average Position
17.8
17.8
Last 6-Month Action Report: Insights from Google Search Console
Keyword Ranking Achievements
Keyword
Google Rank
hire a scooter near me
#1
moped hire
#1
Rent Scooter London
#1
scooter rental
#1
scooter rental service
#1
motorbike rental near me
#4
motorbike hire
#6
Motorcycle Rental
#6
motorcycle repair garage
#5
moped accessories London
#1
January 2025 SEO Snapshot: Key Metrics in Action
1,420
Total Visitors
1,205
Organic Search Visitors
200+
Total Keyword Rankings
40+
Keywords in Top 10
100+
Monthly Organic Leads
Conclusion & Future Strategy
Through a strategic combination of technical SEO improvements, keyword targeting, on-page optimization, and local SEO efforts, we successfully transformed SKA Motors London Ltd.’s online presence. The company now ranks #1 for multiple high-intent keywords and consistently generates organic leads.
Future Recommendations:
Continue publishing localized content to maintain authority.
Expand the backlink profile to strengthen domain authority.
Regularly update on-page SEO elements to align with Google algorithm updates.
Further optimize conversion rate strategies to improve lead generation.
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